Who We Are - Strategies That Convert

Our Leading Team

Vast Experience For Fast Momentum

Our team has lived in the entrepreneurial and corporate trenches. We understand combining imagination with discipline. We have the experienced capacity to look for the unknown, to infuse a fresh perspective, and to dial in quickly.

SUZANNE DURET – FOUNDER & CEO

Suzanne has tackled every facet of a starting and growing businesses. In the process she has worn every hat from idea generator to CEO. This unique experience brings the ability to work inside any type of business from small to large with an understanding that academics doesn’t offer, resulting in clients scaling beyond anticipated goals.

Suzanne has started and built eight companies of her own within a variety of industries and worked with companies around the globe. She has extensive experience in business development, innovation, creating communication cultures, digital marketing, problem-solving, sales processes, startups, and fundraising. More importantly, she has helped business owners and corporate executives create stellar results impacting bottom line profit, growth goals, improved processes, functioning teams, and far more.

While working with owners and corporate executives, Suzanne saw consistent issues throughout companies of every size. These include a lack of communication activities that uncover opportunities and damaging issues, no effective process to rapidly solve known problems, advertising that misses the mark, inefficient sales activities based on selling instead of serving, and cultures that don’t foster open communication and entrepreneurial mindsets.

“Every problem has a solution
when you know how to ask the right questions.”

Suzanne’s first venture was a medical products company started in Clearwater, FL with a physician business partner. She negotiated a $500K manufacturing contract in order to create an inventory of products with NO upfront money. In less than 30 days, before closing on $1.2 million in venture capital, Suzanne negotiated multiple signed contracts for nationwide sales and distribution. Just a short 21 months later that business was successfully sold to Ballard Medical Products (later acquired by Kimberly-Clark).

In 2008 Suzanne developed the Synergy Conversation methodologies and has passionately helped clients advance with these, and other, innovative solutions. She has played a role in the success of countless startups, small businesses, nonprofits, and corporations, including projects for Walgreens and The Four Seasons.

As a side note, in the mid-90s Suzanne wrote and self-published Inventing for Wealth, with a Foreword by world-renowned businessman Tony Robbins. She also developed a course on raising capital.

GARY RENNILSON – CTO

Gary attended one of the world’s first International World Wide Web Conferences. Since then he has spent a lifetime developing and implementing cutting edge IT platforms, software development, web-based and digital strategies for lead and sales conversion, complex online sales funnels, CRM management, growth tactics, and everything in-between.

Gary was responsible for designing and directing implementation of the first successful B2B e-commerce solution within the computer distribution industry. This was an e-commerce sales application for Intelligent Electronics (later acquired by Ingram Micro) that generated $2 million per day in sales via the Internet, at an 8x cost savings.

Utilizing his innovative mindset, Gary managed the design and deployment of a live e-commerce production environment for Celestial Seasonings tea manufacturer. He also worked with Boston Market to streamline their customer satisfaction processes.

“Behind every innovative success are conversations
with the right mix of people.”

Historic times… Gary had the thrill of working with Apple and Steve Jobs back when Steve still wore flip-flops to the office. In addition, he had the opportunity to work with Tim Cook before Tim became CEO of Apple. Gary was also heavily pursued by Microsoft but chose to stay with his kids instead of relocating away from them. (Fascinating back-story on Gary’s conversation with Bill Gates).

Throughout the years Gary has contributed to the success of countless companies. He’s deployed several successful e-commerce and software development engagements, including helping a start-up insurance company get their infrastructure implemented over the web.

Gary loves to find solutions for technical and logistical issues, online marketing efforts, new product offerings, and any challenge you can throw at him.

LISA ROTHSTEIN – COLLABORATIVE PARTNER

Lisa is the award-winning advertising agency creative director best known for the long-running Wait’ll We Get Our Hanes on You campaign that disrupted an industry category and transformed plain white underwear into America’s favorite casual fashion brand.

In her over two decades of agency experience that began on Madison Avenue and included 11 years in Paris, France, Lisa created and led national and international campaigns for IBM, Unilever, Colgate-Palmolive, Johnson & Johnson, and many more.

A quick study in any industry category, Lisa specializes in “translating” innovation (including IT, Artificial Intelligence, Cybersecurity, Agile, Design Thinking and other complex topics) into relatable human messages, and rapidly distilling a high volume of information down to its essence. Brands impacted include Intel, Chevrolet, Capital One Bank, Samsung Electronics, the RSA Cybersecurity Conference, and many more. She has also helped shape the messages of thought leaders such as Tony Robbins, Robert Kiyosaki and Laurel Langemeier.

“We can only get somewhere when we truly ‘get’ each other.”

As a brand strategist, visual facilitator and speaker/trainer, Lisa uses a combination of words and drawings, as well as brand storytelling frameworks, to help organizations see and talk about their customers, products, culture, and stories in ways that foster innovation, collaboration, creativity, and communication.

Lisa’s talks on Brand Storytelling and on Doodling for Communication have been featured at the Adobe 99U Conference, the Backend of Innovation Conference, and at Merck’s Product Manager Day. She is also a published New Yorker cartoonist, an award-winning screenwriter, and a featured author and illustrator in several best-selling books. A native New Yorker, Lisa is usually the fastest talker in any room.

DALLAS HARDCASTLE – COLLABORATIVE PARTNER

In 1996 Dallas bought his first business and sold it three years later for a 2610% increase above purchase. Over the years he became immersed in growing his own companies while helping other business owners and corporate executives create rapid results through their sales methods, genius identification, and marketing initiatives.

His true love; Dallas has been helping businesses grow through adaptive and dynamic sales communication. He’s invested the past 25 years learning how to rapidly stimulate growth by helping others answer: “How can I most potently impact others?” and “How am I a genius?” while then connecting these ‘power stacks’ throughout an organization.

“All things are figureoutable without exception, IF you accept that
creative questions and adaptive communication can change everything.”

In 2002 Dallas began working with corporations and universities that included The Ohio State University, Discover Card Financial, Nationwide Insurance, Abercrombie & Fitch, Proctor & Gamble, and many more.

Dallas has infused his infectious energy into start-ups, corporations, new product launches, and proven products that require a fresh surge with velocity of sales. He’s impacted corporate executives, social media influencers, television celebrities, real estate icons, and international seminar leaders.

Clients experience transformational truths that significantly shift the way sales and marketing can powerfully feed one another once the questions and conversations are strategically shifted.